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Funding project Ready4future – Professional qualification and complementary skills for self-employed and one-person companies in the exhibition and event industry
Funding body European Commission
Funding priorities Erasmus +
Project partner BF/M-Bayreuth (Germany), Deutsche Event Akademie GmbH (Germany), i-smARt Trust reg. (Liechtenstein), ÖSB Studies and Consulting Non-profit GmbH (Austria), Manfred Gabler (Austria), Support center for the productive, design, and technical forces of the broad cultural sector (Belgium), Neumann & Ritter GbR (Germany), Stichting overleg onderwijs arbeidsmarkt theatertechniek (Netherlands)
Project coordinator Deutsche Event Akademie GmbH
Duration of the project 10/01/2020 – 09/30/2021
Responsible board members Prof. Dr. Torsten M. Kühlmann
Responsible Employees Jörgen Eimecke, M. Sc.

Project background

With the worldwide crisis situation – triggered by the Corona pandemic – the international event industry has come to a complete standstill. The question of when and how it will be possible to hold meetings and events with larger numbers of people again at all cannot be answered clearly and unambiguously in the foreseeable future.
In very concrete terms, the project wants to contribute to actively combating the acute threat of unemployment in the event industry. Often these are particularly young, professionally inexperienced people, as well as career changers and immigrant professionals and workers, who are particularly affected by a lack of qualifications, competencies and skills.

Project objectives

For such a multicultural and international working environment as prevails in the event industry, it is inherent to think and approach challenges and problem solutions in the field of qualification as well as education and training transnationally. The organizations involved in the project are united by the European spirit and the “good practice” from numerous, joint European cooperations and projects.
Thus, one aim of the project is to review and discuss the results from the successful, sector-specific Erasmus + projects (including the ECVAET series, TeBeVAT series, ETTE, LAAR, OiRA, TALQ, EI-Integr) against the background of the new challenges.
The consortium discusses and develops answers to the following detailed questions:

  • How can the antifragility of the event industry and stakeholders, especially solo independents, be strengthened?
  • What does this mean in concrete terms for the conception and adaptation of training and qualification of actors in the event industry and of employees, in particular the solo self-employed?
  • Which central processes of modernization within the event industry, both in terms of education policy and in terms of the whole of Europe, must now be bundled, further developed and thus concretely strengthened?

Project schedule

The cornerstones of the joint cooperation are three transnational partner meetings in Vienna (AT), Frankfurt (DE) and Brussels (BE). For this purpose, external national experts will also be involved in the discussion and working process. The results and findings from the discussion rounds will be recorded in corresponding minutes and working papers and summarized in a report at the end of the project. The cooperation during the transnational meetings will be digitally supported by a “Mutual Learning Seminar”, which will also be used for preparation and follow-up. Between the partner meetings, a series of online conferences are held and the partners prepare content-defined focal points for these. The one-year strategic partnership, in which organizations from Belgium, Germany, Liechtenstein, the Netherlands and Austria collaborate,